When you write a personalized cover letter for your job search, you get a leg up over your competition. Most job hunters think a cover letter covers all prospective employers. Wrong. That kind of a letter is nothing more than a boilerplate—the same words sent to everyone.
The reason cover letters must be personalized
Whether you’re looking for a job or selling a product or service, sending the same letter to everyone is a bad idea. Presenting your materials in the same way to everyone is a job search no-no.
After all, there are no cover interviews, cover phone calls, or even cover love letters. Boiler plates turn-off readers of your cover letter or e-mail.
Employers and customers of your product or service are just like you—unique individuals with different requirements. So they hire on the basis of those individual needs. That’s why a cover letter or sales pitch that impresses one prospect may not work with the next—even if they’re both in the same business.
So you need to custom tailor all of your elements by anticipating the needs of each prospective employer or customer. Then tell them what you think they want to hear.
How to convert a template into a personalized cover letter
Go ahead and write a template first. It’s to be used only as a model for individual letters you write from it. Some of the words and phrases in your model letter can be used in individual letters and e-mails with words and phrases varied to suit the needs of each hiring manager or customer to whom you write.
When you think of your cover letter as a custom-tailored letter you’ll make each reader feel like you’re a perfect fit for his needs. And chances are good that you’ll be invited to interview. You’ll learn how to turn those interviews into job offers by reading and applying the 60-second coaching vignyetts in my book, Your One-Minute Job Finding Coach. Click here to order from Amazon.
Copyright ©2016 by Ransom (Randy) Place