Executives who attend my seminars on interviewing, business writing, and sales strategies frequently ask this question: Is it best to send follow-up letters by e-mail or snail mail? If you’ve ever asked this question to yourself, read on.
There are pros and cons for using both methods. While e-mail is a cool tool because it’s the quickest and most convenient way to go, this form of communication can be tricky. Your e-mail could get jumbled, delayed, or even lost. And prospective employers might resent your clogging their e-mail queues and decide to delete your message. So if you decide to follow-up online, ask permission first.
Your target can’t delete your letter sent through regular mail. He reads and handles your letter. For this reason, you can make a better impression with snail mail especially if you give your letter a special package that stands out from the pack. I’m talking about the attractive blue land white flat envelope supplied by the Post office for Priority Mail. The cost is fairly low.
Getting back to the question of whether it’s best to use e-mail or snail mail for following-up interview and sales presentations, there’s no best way. But either way, make sure you send a letter or e-mail within three days after you interview or make a sales presentation Protocol requires you do so.
Another way to go is to snail mail your e-mail. Just note above the recipients name and address—also sent by e-mail.