You need to be that one in a million instead of one of a million
MOST JOB APPLICANTS FEEL they’re one of a million instead of one in a million. When you wrap your mind around the possibility that you can be that one in a million who gets hired, you’ll understand that you are unlike anyone else. Yes, you are unique and fingerprints prove it.
But whenever you lump yourself in with all of the others, you’re saying to the job marketplace, “Hey, I’m just one of all of the financial analysts.” Or, “I’m just one of all the millions of project managers.” And that’s how your prospects will perceive you—one in a million instead one of a million.
There are no two analysts, project managers, or lawyers who are alike. Just remember how you felt about replacing a service you relied upon and trusted.
How to be different
You will be different and stand out from other applicants when you position yourself in the minds hiring managers that you’re that one in a million candidate a company has been searching for.
So here’s how to write a positioning statement that will do just that in five easy to do steps:
- Write down what you do for a living. This task is made easy by writing a paragraph describing your activities during a typical workday.
- From the job description you’ve just written, make a list of all the benefits you offer to a prospective employer.
- Circle the major benefit. You’ll lead with this benefit in your resume, cover letters, and during interviews.
- Support all of the benefits you listed in the second step—especially your major one—with stories about your achievements. For example, let’s pretend one of the benefits you offer as a customer service or sales professional is writing presentations. Think of situations that illustrate how one or more of your presentations resulted in a big sale or helped a major customer of your firm. You can list those stories as one-liners and elaborate on them whenever your speak or write about your achievements.
- Now ask yourself what you want your interviewer or reader of your cover letter to be thinking after reading your cover letter or hearing your interview pitch. Write down your answer.
You’ve just written a personal positioning statement you can refer to—especially the major benefit you offer.
How to get hired by being that one in a million
Refer to your benefits list before each interview and before writing a cover letter or sales pitch. This will inform you how to turn an interview into a job offer. And remember to lead-off with the major benefit you’ve circled.
To know the unique benefits you offer enables you to position yourself in the minds of potential employers. This can make you that one in a million job candidate who gets hired.
RANDY PLACE is a career management consultant and author of “Your One-Minute Job Finding Coach: How to Find a Job and Manage Your Career While Coping With The Hassles of It all.”
LEARN HOW this book can help you land a job sooner with the author’s 60-second coaching vignettes on all phases of a job finding campaign.
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Copyright ©2016 by Ransom (Randy) Place