How to sell yourself at interviews with a 30/60/90 day plan 

In today’s highly competetive job market, you need to face the fact that you must sell yourself—like it or not. Unless you’ve had experience selling, you won’t like it. People who’ve never sold for a living seldom do.

However, you’ll be pleased to know that you don’t have to equate selling with begging when you prepare for interviews by using a 30/60/90 day plan which I’ll describe in a moment.

Why selling is important at interviews

Your job-search—especially the interviewing piece —is a selling process and always has been. You are a product that needs to be marketed and sold to a hiring manager. What are you selling? It’s your skills, abilities, and knowhow. Who are you selling to? Hiring managers and HR reps who are your customers. They’re looking for someone like you to perform the tasks required for the job you’re being interviewed for.

But in this highly competitive job market interviews are at a premium. That’s why you need to stand out from the pack of competitors for the job you’re after. Like sheep, applicants for the same job all look alike. Their backgrounds and experiences will be similar. So will their resumes. And they’ll give similar answers to interview questions.

Understandably, there’s more need than ever to sell yourself as the leading candidate in order to stand out from the rest of the sheep.

The best way to sell yourself at interviews

Position yourself in the mind of the hiring manager as her best bet to fill the slot. The positioning is done with a 30/60/90 day plan— a brief description of what you plan to accomplish during the first three months on the job.

You start by outlining your strategy for the first, second, and third months of your employ on the new job. Your plan will include timetables for accomplishing each monthly task.

A successful 30/60/90 day plan has several elements. Start with the definition of objectives you believe will fill a company’s needs. Next, describe how you’ll do it by providing a set of tasks to be completed by a certain dates. Then ask your listeners questions about what you’ve just presented. Questions should be asked during your presentation and especially afterwards.

Examples of questions you can ask—

“is this the kind of thing you’re looking for?”

“Do you think my suggestion for item X can help you?”

How to present your 30/60/90 day plan

During an interview, bring up the fact you’ve put together a plan for success for the position. You need to do the show-and-tell in person by walking interviewers through the plan you’ve prepared. It’s not a leave-behind.

When to present your 30/6090/day plan

You do it twice. First, during the final stages of an interview situation. And again at the start of your new job to show your goals for the first thirty days, for the next month, and the month following. This is the first step to getting your next promotion.

Your 30/60/90 day plan will get you offers at interviews

Your interview becomes different from everyone else’s. Because you’re putting your head together with management to discuss solutions, you’ve set yourself apart from other candidates. You’ll stand out because presenting 30/60/90 day plans is something your competitors are not doing. But you are. And you’re demonstrating to prospective employers that you know to strategize in order to help solve a company’s problems. Who wouldn’t want to hire an enterprising candidate like you?

I introduced this piece by saying you need to sell yourself—like it or not. You will like it more because in the process of presenting a 30/60/90 day plan, you’re not coming across as a pushy salesperson. On the contrary, you’ll never feel you’re walking into an interviewer’s office with hat in hand begging for something. You’re showing a prospective employer how you would handle the job if it were offered.

Presenting a 30/60/90 day plan, gives your prospective employer a preview of coming attractions—a show-and-tell about how well you’d do the job.

This is only one technique that will help you ace your next interview. You’ll learn over 60 more interviewing strategies that you can learn in a minute each. It’s all in my book, “Your One-Minute Job Finding Coach.”

In the chapter titled “How to Turn Interfiews Into Job Offers,” in my book, “Your One-Minute Job Finding Coach,” you’ll discover how to impress interviewers by asking questions…learn a quick and easy way to get more interviews…discover the amazing magic formula for interviewing…know how to make a lasting first impression….and much, much more. CLICK HERE to order Your One-Minute Job Finding Coach from Amazon.

Copyright ©2016 by Ransom (Randy) Place

About the Author

RANDY PLACE IS A JOB-FINDING and executive coach, writer on career topics, broadcaster, and host of For twenty-three years, he helped thousands of employees who had been let go from JPMorgan Chase find jobs. And he coached executives at CBS Television, Pitney Bowes, and major outplacement firms in New York on job-finding techniques, communications skills, and selling strategies. An accomplished seminar leader and speaker, Randy has designed and presented workshops on interviewing, telephoning techniques, job-search writing, and sales training nationwide. Randy's groundbreaking nationally syndicated radio series, Your Career Service, has been heard on over two hundred radio stations across the United States. And his articles on career topics have appeared in the Wall Street Journal's National Business Employment Weekly. A former broadcast journalist in New York, he has also been a commercial spokesperson for an array of national and regional advertisers. In addition, Randy was a sales executive at NBC Radio and the New York City sales manager for syndication at Wolper Productions. He holds a Bachelor's in Sociology and Broadcasting from Syracuse University, and a Master's in Journalism from New York University.