From the hundreds of selling rules you can choose from, the best sales techniques are the few you choose to work with that best fit a given situation. There are three selling rules that are the basis of them all: product knowledge…enthusiasm…and following-up. You can use this trio of selling rules right now to increase your income, to get hired, or to improve customer service.
- Product and customer knowledge. To know your product or service inside and out is the first rule of selling. This selling rule applies to all situations. Actually, you need to marry two kinds of knowledge: knowledge about your product and knowledge about what your prospect—hiring manager, buyer, or customer—wants. Then you can show how your product fits the bill. With this knowledge, you’ll automatically be the recipient of the second of the best selling techniques.
- Enthusiasm. “Nothing great was achieved without enthusiasm,” wrote Ralph Waldo Emerson. The American philosopher and essayist knew that without enthusiasm you would never achieve anything important. You need to be enthusiastic in order to convince a prospective customer that she should buy your product or service; or to convince a prospective employer that he should hire you. You’ll be gifted with the enthusiasm necessary to achieve something great when you have knowledge about your product and customer.
- Following-up. Because you need to keep your customer or employer happy after the sale, keep following-up to make sure all is going well. You need to know if your customer is happy with the sale or your new employer is satisfied with your performance. Your following-up builds your customer’s or supervisor’s confidence in you. That means you’ll get more sales or promotions.
To convince potential customers and hiring managers that you have the answer to their problems, you don’t need a lot of selling rules. Just learning the trio of the basic three selling techniques just mentioned and practicing these principles in the field, you’ll become adept in influencing people to do what you want them to do—buy your product or service. Or hire you.
You’ll learn hundreds of more tips about how to get hired in “Your One-Minute Job Finding coach.”
You might also be interested in reading The Quickest Way to Get a Job.
Copyright © 2015 by Ransom Place