The Best Sales Techniques

From the hundreds of selling rules you can choose from, the best sales techniques are the few you choose to work with that best fit a given situation. There are three selling rules that are the basis of them all: product knowledgeenthusiasm…and following-up. You can use this trio of selling rules right now to increase your income, to get hired, or to improve customer service.

  1. Product and customer knowledge. To know your product or service inside and out is the first rule of selling. This selling rule applies to all situations. Actually, you need to marry two kinds of knowledge: knowledge about your product and knowledge about what your prospect—hiring manager, buyer, or customer—wants. Then you can show how your product fits the bill. With this knowledge, you’ll automatically be the recipient of the second of the best selling techniques.
  1. Enthusiasm. “Nothing great was achieved without enthusiasm,” wrote Ralph Waldo Emerson. The American philosopher and essayist knew that without enthusiasm you would never achieve anything important. You need to be enthusiastic in order to convince a prospective customer that she should buy your product or service; or to convince a prospective employer that he should hire you. You’ll be gifted with the enthusiasm necessary to achieve something great when you have knowledge about your product and customer.
  1. Following-up. Because you need to keep your customer or employer happy after the sale, keep following-up to make sure all is going well. You need to know if your customer is happy with the sale or your new employer is satisfied with your performance. Your following-up builds your customer’s or supervisor’s confidence in you. That means you’ll get more sales or promotions.

To convince potential customers and hiring managers that you have the answer to their problems, you don’t need a lot of selling rules. Just learning the trio of the basic three selling techniques just mentioned and practicing these principles in the field, you’ll become adept in influencing people to do what you want them to do—buy your product or service. Or hire you.

You’ll learn hundreds of more tips about how to get hired in “Your One-Minute Job Finding coach.”

You might also be interested in reading The Quickest Way to Get a Job.

Copyright © 2015 by Ransom Place

About the Author

RANDY PLACE IS A JOB-FINDING and executive coach, writer on career topics, broadcaster, and host of For twenty-three years, he helped thousands of employees who had been let go from JPMorgan Chase find jobs. And he coached executives at CBS Television, Pitney Bowes, and major outplacement firms in New York on job-finding techniques, communications skills, and selling strategies. An accomplished seminar leader and speaker, Randy has designed and presented workshops on interviewing, telephoning techniques, job-search writing, and sales training nationwide. Randy's groundbreaking nationally syndicated radio series, Your Career Service, has been heard on over two hundred radio stations across the United States. And his articles on career topics have appeared in the Wall Street Journal's National Business Employment Weekly. A former broadcast journalist in New York, he has also been a commercial spokesperson for an array of national and regional advertisers. In addition, Randy was a sales executive at NBC Radio and the New York City sales manager for syndication at Wolper Productions. He holds a Bachelor's in Sociology and Broadcasting from Syracuse University, and a Master's in Journalism from New York University.